I’m kind of honored this week to have been asked to speak at this years AGM and conference for William Hill. It’s an offer I intend to accept. In a 15 minute slot I will attempt to deal with the logic and psychology of how and why people bet money. Focus will be on internet and mobile interaction rather than in store – I think they know enough about that already.
William Hill are, as you know, a major international brand. Large providers such as this need to find ways to stay ahead of the competition and customer profiling is one way to do so. Every firm has access to data about its customers but it’s a case of knowing when and how to use it, and why.
When you know who your customers are and what they are thinking, you have a better idea of what they want. And when you know what they want you know how best to pitch your promotions to them. William Hill already do a pretty good job of this in my opinion, and you can see more details of their signup offers and ongoing offers here. However even when you have successful offers, there is always room for improvement and small margins make the difference.
If you’re attending the conference I look forward to seeing you there. If not stay tuned to the blog and I hope to have some more posts for you soon.